Realizing the Power And Potential of One
Through Integrated Marketing Strategy
PGeSignature is an industry leader in designing, developing and executing leading edge integrated sales promotions and direct marketing. We believe the right creative starts with innovative thinking tied to a clear strategy aimed at changing consumer behavior and driving measurable results for our clients. Signature's ideas are bold, clear, and relevant in their marketplace. Our goal is to help our clients build meaningful customer dialogues and long-term loyalty with creative flair.
Direct Mail - Email List Rentals Referral Programs
A Signature direct marketing campaign is strategically developed to build relationships long term and drive profitability. Our direct mail strategies include customer acquisition and retention programs, relationship management and ultimately sales conversion. We use print direct mail, direct response advertising, email, referral programs and telemarketing (inbound & outbound) to achieve results that make our clients happy.
We can also convert your key offline relationships to the online environment delivering increasingly effective communications. We leverage the Internet to help you creatively communicate your messages in ways that facilitate seamless and non-intrusive customer dialogue.
PROMOTIONS
Promotions Online Contests Digital Games - Incentives
Looking for an immediate impact on sales? You’ve come to the right place. Signature’s award-winning sales promotions are known to stimulate and motivate the marketplace delivering unprecedented results. Sales promotions can be directed at your customers, sales staff, or distribution channel members (retail).
We deliver engaging contests, sweepstakes, coupons, incentive programs (customer & employee), branded digital games, new product launches and awareness campaigns.
PGeSignature builds and delivers completely intuitive, customer-centric applications from websites to custom CRM solutions. By keeping the user experience a top priority, we focus on building brand loyalty and increasing ROI, one customer at a time. We incorporate built-in tracking capabilities that monitor each individual‘s activities and capture key customer profile data, so that future campaigns can more accurately target specific market segments.
Signature's "Service Concierge" is a Customer Relationship Management process specifically designed for the automotive industry. "Service Concierge" offers a new way to manage service customers, address welcome, retention and follow-up activities, and provide personalized and consistent customer communications.
DATABASE MARKETING
Data Capture Data Hosting Data Profiling Data Cleansing
As well as capturing customer information from web-forms and mail-in cards, Signature captures and processes real-time campaign response data, including subscriber action, survey response and customer feedback. Real-time data can be used to improve your on-going customer relationship by garnering a clearer understand of who your customers are, their personal profile, and their interests.
Data profiling and segmenting allows you to leverage data collected by using advanced data profiling techniques. Signature is able to perform in-depth analysis producing detailed reports in a variety of formats. Segmentation can be either be based on demographics or behavior leading you to engage in relevant customer dialogue.